We all know that a high percentage of business comes from referrals. In this case, having a video testimonial on your website increases sales automatically.
The beauty of testimonials is that they capture a real-life story from a real person that solved a real problem.
HOW CAN VIDEO TESTIMONIALS INCREASE SALES?
Videos increase credibility to a different echelon.
Having a video testimonial on your website proves to be 30% more effective than a written testimonial. They create more credibility than texts and picture-based testimonials. They provide information about your product, thus giving better insights into your company and to prospective clients.
Online video testimonial builds trust in customers. It assures them about the product and they get more inclined towards purchasing it.
Therefore when you have a testimonial it helps prospective clients see the experience of satisfied clients. This in turn drives consumer’s attention towards your product/service, which leads to an increase in sales.
Video testimonials have a greater impact on consumers
Video testimonials help to connect prospective customers on a human level. It helps in capturing the customer’s enthusiasm on a video as no other platform can. A good testimonial video can prove to be more effective than a sales agent.
Nowadays it becomes very difficult to seek the attention of customers towards your product. Consequently, video testimonials easily grab attention and require less effort than reading. As consumers, visually see and hear about the product, it leaves a greater impression of your company.
A common survey of statistics says that the video has a 95% retention rate, while people only remember 12% of textual data. Thus video testimonials, tend to have more impact on customers than written or picture base reviews.
Promoting video testimonials on social media helps in increasing sales
Facebook and Instagram are effective platforms to broadcast these video testimonials. Influencer tends to automatically persuade their followers through video testimonials. Their recommendations can boost your sales and make your brand more popular. Customers tend to trust and get influenced by influencers.
For example, suppose an influencer /blogger shares their experience with your product/service on their social media account. The number of views they get on their video is the number of reaches your product gets. In turn, the viewers watching tend to get persuaded to buythe same product as the influencer. This helps in reaching your brand to more people and also increases your sales.
With the growing number of businesses around, customers are open to a variety of options. In this case, video testimonials not only promote your brand but also looks authentic. Many companies fail to match this level of promotion.
Get customers to make your testimonials
Seeking customer help to make your testimonials is not an easy job. Here are a few points which might help you to do so :
Client engagement: Show the clients that you care about them. Talk with them about your product.
Hold meetings: You can use plant forms like zoom and Google meet for online video conference. Get a group of customers and discuss the testimonial.
Do a graduation call: Make individual calls to customers to get the best reviews. Discuss with them and know whether they are interested in the testimonial program or not.
Take the best review of your product, this itself gives you the testimonial.
Customer video testimonials keep you updated about market needs.
To compete with your competitors it becomes very important to be updated about the latest marketing strategies. Customers can also help you with innovative ideas for making testimonials.
Taking video testimonials also gives you an idea about your product and the other competing products. Besides giving you a testimonial video, customers also inform you about what’s lacking in your product/service.
Video testimonials help to build your strong image
The online service reviews, helps the buyers to choose the best products for themselves. When customers get recommendations about your product they are sure they get tempted to buy it.
Along with this, it gives recognition to your company. Your company leaves a greater impact on buyers.
HOW VIDEO AFFECTS CONSUMERS
Some analysis shows how video testimonials affect customers
- 64% of the viewers are more likely to get convinced to buy a product after watching a video.
- 80% of the people remember video ads they have watched in the past 30 days.
- A good content video increases the purchase intend by 97%
CONCLUSION
In recent times, online purchasing is gaining a lot of popularity. Along with so many products and companies, customers have a lot of options for themselves. Moreover, all the brands and companies claim to provide the best products. As a consequence, it becomes very difficult to gain the trust of consumers.
With the help of digital marketing companies are also keeping pace in promoting their business. Yet it is very necessary to come up with innovative ideas. Online service reviews are the second thing consumers look up to after viewing your product. Video E-Commerce serves as the best way in helping one promote its business.
